Brightcove Analytics: Video Insights for Engagement, Growth, and Optimization
Transform data into business growth
Brightcove Analytics give you deep insights into audience behavior and content performance, helping you make smarter, data-driven decisions that fuel growth.
Brightcove Analytics give you deep insights into audience behavior and content performance, helping you make smarter, data-driven decisions that fuel growth.
Comprehensive analytics
Unlock actionable insights with powerful 1st-party data analytics and integrated 3rd-party sources.
Intuitive dashboard
Spot what matters with streamlined dashboards that cut through the noise.
Automated data export
Automate exports, such as audience reports, directly into marketing tools and 3rd-party platforms.
Get to know what drives your audience
Track how your content is fueling your pipeline, what keeps subscribers paying or viewers watching through ad breaks, how different engagement levels affect your funnel, and whether your audience is getting the most out of your content.
Spot trends and act faster
See the patterns behind your data with easy-to-read trend lines and performance insights.
Brightcove’s analytics module offers built-in reports, plus an Open API for developers to create custom dashboards and solutions.
Turn insights into action
Brightcove Analytics helps you steer viewers to your strongest content and target your promotional efforts more effectively.
Compare how the same video performs across different locations on your site with detailed reports, including views per player and deeper metrics for each player.
Some of the metrics tracked
Live seconds streamed
Engagement score
Daily unique viewers
Play requests
Player load time
Available in these packs
No add-ons needed. Enjoy Analytics with any of these solutions:
Media StudioTM Content monetization to fit any brand or company with advertising, subscription, and transactional video on demand offerings. Marketing StudioTM All the tools you need to power your brand through video. Control your viewer experience, edit videos with precision, and maximize reach.
Need a custom solution?
Our experts are here to support you.
Ready, set engage
Transform the way you connect, communicate, and convert through video.